The Risks of Using Low-Quality Private Label Content
PLR content, which is sometimes referred to as resale rights or white label content, is a kind of content that’s commonly sold to website owners and Internet marketers. The concept is that, unlike article marketing and CC-licensed sites, with PLR content, you get attribution rights, resale rights and so on. Depending on the license you receive, you can modify the work, put your name on it, and sell it. While it’s tempting to use PLR as filler content, there are risks as well.
Below, you’ll learn a few reasons to be careful when using PLR content:
Few sites that sell private label rights products create the content they’re selling. Rather, they hire third parties to create it, or they buy the rights to it. Unfortunately, even if you do your due diligence and use the best plagiarism detection methods, there’s no real way to ensure that works are free of plagiarism. Works could be unlawful derivatives that escape detection, they could be taken from things not yet published online, or they could have been sold so many times that it’s impossible to credit the original author. However, if a work is infringing and it makes its way onto your site along with your name, it’s obvious who will suffer the legal repercussions. Therefore, when using master resell rights products to populate your site with content, it’s best to use it as a springboard for your own, original ideas.
Problems With Duplicate Content
Almost all sites that offer done for you coaching content sell the same packages multiple times. If works are published in the public domain, the search engines will sense it and treat most versions as duplicates, thereby penalizing those websites. If it’s outside the search engine’s view, such as being part of a members-only area or eBook, it may still create issues as visitors and customers find the other copies online. Think of how your customers would feel if they bought a PLR pack from you for $10, only to find it sold elsewhere for half the price. To keep customers happy, some PLR sellers limit the number of times a package can be resold—but even then, dozens of others have likely bought the same content.
Most PLR sellers offer books and articles in packs that are often bought sight unseen. This prevents buyers from measuring the content’s quality before purchasing. In many cases, the content turns out to be very low quality, and it requires a lot of editing before use, if you can use it at all. This can, in some cases, make ‘bargain’ PLR content seem like not such a good deal after all.
Using PLR Content
If you opt to use coaching PLR content, you should be aware of the risks. With that said, there are steps you can take to lessen the danger, including those listed below.
- Do a comprehensive plagiarism check: Using services such as Plagium or Copyscape, check the content to see where else it has been posted. With resell rights content, it may be difficult, but it will tell you how widely it’s been used.
- Use PLR as source material: If you use cooking PLR as stuff you’ll have to rewrite, or if you simply view it as ideas for new material, you may be able to get some great usage out of it. Some customers buy PLR simply to get a supply of interesting topics, which is a great strategy.
- Buy from reputable sellers: Do some research on the PLR seller before buying. Remember, you’re risking much more than just the cost of each content pack.
In the end, these steps won’t eliminate the risks, but they will reduce them substantially.
In many cases, those who do best with private label content can be seen as spammers. With copyright infringement becoming more risky, many people find it simpler and cheaper to pay for PLR that they can put through an article spinner and generate hundreds of low-quality but unique articles. However, if you’re looking for unique, high-quality content you can sell as an eBook or put on your corporate blog, you’ll need to write it yourself or hire a ghostwriter to rework your PLR. While it can be tempting to rely exclusively on private label rights content, it may not be the best strategy if you’re looking to be safe with what you post online.