The Risks of Using Low-Quality Private Label Content
PLR content, which is sometimes referred to as resale rights or white label content, is a kind of content that’s commonly sold to website owners and Internet marketers.
The concept is that, unlike article marketing and CC-licensed sites, with PLR content, you get attribution rights, resale rights and so on.
Depending on the license you receive, you can modify the work, put your name on it, and sell it. While it’s tempting to use PLR as filler content, there are risks as well.
Below, you’ll learn a few reasons to be careful when using PLR content:
Few sites that sell new PLR create the content they’re selling. Rather, they hire third parties to create it, or they buy the rights to it. Unfortunately, even if you do your due diligence and use the best plagiarism detection methods, there’s no real way to ensure that works are free of plagiarism.
Works could be unlawful derivatives that escape detection, they could be taken from things not yet published online, or they could have been sold so many times that it’s impossible to credit the original author.
However, if a work is infringing and it makes its way onto your site along with your name, it’s obvious who will suffer the legal repercussions.
Therefore, when using master resell rights products to populate your site with content, it’s best to use it as a springboard for your own, original ideas.
Problems With Duplicate Content
Almost all sites that offer done for you coaching content sell the same packages multiple times.
If it’s outside the search engine’s view, such as being part of a members-only area or eBook, it may still create issues as visitors and customers find the other copies online.
Think of how your customers would feel if they bought a PLR book from you for $10, only to find it sold elsewhere for half the price.
To keep customers happy, some sellers limit the number of times a package can be resold—but even then, dozens of others have likely bought the same content.
Most of the best PLR websites offer books and articles in packs that are often bought sight unseen.
This prevents buyers from measuring the content’s quality before purchasing.
In many cases, the content turns out to be very low quality, and it requires a lot of editing before use, if you can use it at all.
This can, in some cases, make ‘bargain’ PLR content seem like not such a good deal after all.
Using PLR Content
If you opt to use coaching PLR content, you should be aware of the risks. With that said, there are steps you can take to lessen the danger, including those listed below.
- Do a comprehensive plagiarism check: Using services such as Plagium or Copyscape, check the content to see where else it has been posted. With PLR products, it may be difficult, but it will tell you how widely it’s been used. Just be sure to source your content from a reputable and trusted digital PLR store.
- Use PLR as source material: If you use cooking PLR as stuff you’ll have to rewrite, or if you simply view it as ideas for new material, you may be able to get some great usage out of it. Some customers buy PLR simply to get a supply of interesting topics, which is a great strategy.
- Buy from reputable sellers: Do some research on the PLR seller before buying. Remember, you’re risking much more than just the cost of each content pack.
In the end, these steps won’t eliminate the risks, but they will reduce them substantially.
In many cases, those who do best with PLR content can be seen as spammers. With copyright infringement becoming more risky, many people find it simpler and cheaper to pay for PLR that they can put through an article spinner and generate hundreds of low-quality but unique articles. However, if you’re looking for unique, high-quality content you can sell as an eBook or put on your corporate blog, you’ll need to write it yourself or hire a ghostwriter to rework your digital PLR planners. While it can be tempting to rely exclusively on private label rights content, it may not be the best strategy if you’re looking to be safe with what you post online.
A Guide To Repurposing Your PLR Content
Repurposing your PLR content can be a fantastic way to breathe new life into it and get more value out of your investment. So, let’s dive right in and explore some creative ways to repurpose your PLR content.
- Revamp and Refresh: The first step in repurposing your PLR content is to give it a fresh makeover. Update any outdated information, add new examples or case studies, and make it relevant to the current trends in your niche. By doing this, you’ll enhance the value of your content and ensure that it remains up-to-date.
- Create a Blog Series: Take your PLR content and break it down into a series of blog posts. Each post can focus on a specific topic or subtopic covered in your PLR content. By doing this, you not only create new content for your blog but also extend the lifespan of your PLR material.
- Craft an E-Book: If you have multiple pieces of PLR content on a similar theme, consider combining them into an e-book. Add some extra content, rearrange the information, and create a cohesive narrative. This e-book can serve as a lead magnet to build your email list or even be sold as a digital product.
- Design Infographics or Visuals: People love visual content! Extract key points, statistics, or steps from your PLR content and transform them into eye-catching infographics or visual presentations. Share these on your website, social media platforms, or even submit them to infographic directories to gain more exposure.
- Record a Podcast or Video: Repurposing your PLR content doesn’t have to be limited to written formats. Consider recording a podcast episode or creating a video series based on the content. This way, you can reach a different audience and provide them with valuable insights in a different format.
- Develop an Online Course: Turn your PLR content into an online course or training program. Break it down into modules or lessons, add multimedia elements like videos and quizzes, and offer it as a comprehensive learning experience. This can be a great way to monetize your PLR content and establish yourself as an expert in your field.
- Share on Social Media: Extract snippets, quotes, or key points from your PLR content and share them as social media posts. Use engaging visuals and catchy captions to grab attention and direct traffic back to your website or blog. This can help you reach a wider audience and generate more engagement.
Remember, repurposing your PLR content allows you to maximize its value and reach. Get creative, experiment with different formats, and find what works best for your audience. By repurposing, you’ll not only save time and effort but also make the most out of the content you already have. So, go ahead and give your PLR content a new lease on life!